Google is different because 1.5 billion people already have a Google account. With most other platforms (e.g., Yelp, TripAdvisor, Zillow), customers are first required to create an account. First, let’s cover the basics.Ī Google review is a local review, the same as reviews on other sites, it’s an evaluation of your business that’s shared publicly. Reviews are an incredible ranking factor, boosting visibility for your brand in Google Search and Google Maps. Will my Google reviews make it easier for my business to be found or improve my visibility?Įvery day, customers are using Google reviews to make buying decisions.
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